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Double your impact through co-marketing your financial advice business

Co-marketingYou may be putting a lot of effort into a number of marketing activities but still wishing that you could reach out to a wider audience than that currently available to you. So how do you do this? Well one of the ways may be through co-marketing. Co-marketing is where you find a business that provides a complimentary service to [...]

Good data = more sales for financial advisers

Target your customersFinancial brokers and advisers today are becoming very aware of the role good customer data plays in generating sales. It provides excellent insights into their customers, enables robust decision making and provides the necessary foundation for successful marketing activities. Good data of course is central to your service and ongoing advice to clients. You need to have access to the [...]

Good Referrals = Great Business

referralsFinding new clients is a difficult challenge for independent Financial Advisers today, without the large client bases of direct writers or indeed the rich information available to the bancassurers. Many advisers are using new methods through digital marketing channels to meet new clients, however many are also successfully using traditional client acquisition methods such as seeking referrals from existing contacts. [...]